Media Research & Analysis

Pet
Media Intelligence

Advertising monitor for the pet sector: comprehensive analysis of investments, communication and reputation in pet food and petcare

Specialists in the
pet food sector

Research company specialized in communication, social media, and analysis of advertising investments in print and digital media in the pet food and petcare sector.

We monitor all advertising from pet food, accessories and veterinary retail brands in the main specialized media, offering practical tools for the strategic tracking of own and competitor campaigns.

Our Solutions

Specialized Services

Advanced tools for the control and analysis of advertising investments in the pet food sector

Database

Access to the most comprehensive database in the sector with thousands of advertising records classified by pet food brand, product, medium and type.

Alert System

Real-time notifications when new ads from your brand or competitors are detected in any monitored petcare media.

Investment Analysis

Detailed reports on advertising investment by pet food and snacks brand, competitor comparisons and market trends.

All advertising activity, at a glance

PMEDIA brings print, digital, online and social into a single dashboard. Measure your brand's presence and your competitors', see where and when they appear, and get presentation-ready reports.

  • Four monitored channels: print, digital, online and social
  • Hourly updates with automatic detection of new ads
  • Share of Voice, Media Rating and tailored PDF reports
  • Multilingual platform
  • And many more features
Request a demo
pmedia.ai/app
Impacts
12.480
Media Rating
7,8
Brands
34
Media
156
Share of Voice
Royal Canin25%
Purina21%
Hill's16%
Affinity12%
By channel
Features

Everything PMEDIA puts at your fingertips

A complete platform to measure, compare and understand your brand's and your market's advertising activity.

Multichannel monitoring

We track print, digital, online and social continuously, with automatic detection of new ads every hour.

Competitive analysis

Compare your Share of Voice with your competitors' and see where and when they invest.

Media Rating

Every ad gets a prominence score so you can fairly compare very different media and formats.

Tailored reports

Generate presentation-ready PDF reports with KPIs, comparisons and trends over time.

AI assistant

Ask about your data in plain language and get answers, tables and charts instantly.

Multilingual platform

Platform, reports and manuals in your team's language.

HIGHLIGHTS PET MEDIA INTELLIGENCE

  • We don't just measure advertising: we differentiate between paid advertising, presence and news in the petcare sector.
  • We incorporate manual clipping, capable of detecting nuances that automation misses.
  • Your pet food brand can analyze presence, messaging and competitive positioning, not just advertising volume.
  • We combine monitoring of print, digital and selected social media in a single approach.
  • We turn gathered information into useful insights for marketing, communication and branding.

Discover how our tools can transform your marketing strategy

Contact our team for a personalized demo